Project Crawford & Company
Client:
Crawford & Company is a 75+ year old insurance adjustment company with nearly 9,000 employees and $1.2B in annual revenue whose leadership is actively working to reinvent many aspects of the institution.
Services Provided:
- Technical consulting and strategy
- Multi-disciplinary collaboration
- Frontend engineering
- Responsive HTML, CSS, Javascript
- Craft CMS development
- Pardot CRM integration
Goal:
Consolidate multiple international web properties into a single, multi-language Craft CMS site with a fresh design and unified content management system.
Task:
I worked with Crawford’s Global Marketing Director, contract designer, and many internal stakeholders to engineer and deliver a scalable platform for ongoing global marketing communications.
Outcomes:
Refreshed web presence that speaks to multiple audiences in many different locales and languages.
Centralized content management that streamlines messaging across multiple departments and regions.
Catastrophe response messaging platform that’s updated quickly in response to natural phenomenon.
Integrated services for on-demand adjustor workforce.
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